When it comes to choosing a database, the object is value Even if you don't have to store data from an atom smasher or track satellites across the sky, a pure object database might help you squeeze more profit from your data. By Karen Watterson NASD's Oscar Zavala A database with a head for business? The makers of object-relational databases excel at the "vision thing," but can the latest generation of DBMSs make money for you today in the real world of on-line transaction processing and data warehousing? By Anne Knowles Hot new database technologies The tide has shifted from getting data in to getting data out of a database. The Big Six database vendors are developing major new technologies to help users wring every bit of information out of their databases. By Mary Jo Foley Managing your database just got tougher Database performance management used to be a simple process of keeping track of a self-contained database on a mainframe. Increasingly, though, it's become a complex affair involving different networks, heterogeneous environments, and distributed applications. By Michael Jay Tucker Build a plan for database performance Your company's databases have evolved from mere data stores to profit centers. How are you going to make sure they stay up and running? With a performance management plan and the tools to make it work. By Dennis Hamilton IDUG, International DB2 Users Group IOUG, International Oracle Users Group - International ISUG, International Sybase User Group NAIUG, North American Ingres Users Association NIUG, National Informix User's Group ODMG, Object Database Management Group				Relational databases Multidimensional databases Object-oriented databases Database replication explained There are almost as many replication schemes as there are databases that use the technology. Our database consultant tells you just exactly what's what and who's got what. By Karen Watterson Database marketers Mike Lundeby and Joe Andrews Raising dough from data Database marketing is once again on the rise at Pillsbury and other companies willing to invest in the latest tools. Should IT report to marketing? At least one person thinks so. By Michael Jay Tucker Sprint's Michael Rapken Does your OO app need an OO database? So you want to make the leap to object programming. Okay, but now you've got to decide what kind of back-end database you want to use: object, relational, or object-relational. By Charles B. Darling DB middleware helps you find your data While the industry's attention has been focused on universal databases, two major DB vendors have looked instead to a new kind of transaction-serving middleware. If you've got lots of databases scattered across a vast network, Sybase's Jaguar and Microsoft's Viper might save you a fortune. By Michael Jay Tucker Universal databases are still on the bleeding edge If you can digitize it, you can retrieve it, claim the database leaders. But users say marrying video, audio, image, and other data types with traditional bits and bytes is not going to be a snap. By Mark Halper IBM does data And the technology pioneer is working double time to keep up in data warehousing, datamining, and OLAP, says our database expert. By Karen Watterson Database marketing predicts customer loyalty It costs more to find new customers than it does to keep the ones you already have. Database marketing can help you prevent customer turnover from churning away profits. By Sarah Varney

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